Admiral
                            Redefining Admiral’s Spirit
                            
                        
                        Reinventing the classic English sports brand. Gaining notoriety in 1974 when it produced the first commercially available England football shirt that featured a sportswear manufacturers logo.
Finding a new sense of purpose and direction built around the rebel, pioneer spirit they had lost over the years. This gave us a foundation to refresh their identity and give creative direction to their entire range.